About us – Naomi Wear

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My daughter is the one inspiring me to create this brand, and it is named after her. I always believe that over dazzling pattern and design overshadow children’ true characteristics. On the other hand, sheer simplicity with some playful details can shift the focus back to the child and make each of them shine brightly. Plus, kids at this age need comfy fabrics and cutting allowing them to freely romp around.


There are many independent designer brands out there in Asia and I want to create a platform for mums who have been tired of mass brands and similar designs. Naomi Wear handpick indie brands mainly from Japan and Korea, introducing simple, comfy yet playful kids wear designed for little humans aged from 0 to 7 years old. We present a creative and unique collection that you won’t find in the department stores. We enjoy playing with colors and patterns, we love mixing & matching styles, and we are happy to create versatile wardrobe for your little ones with our inspirational lookbooks, just as our brand promise goes: Little Big Inspiration.


Thank you, Naomi, you brought me a totally fresh perspective of life, the experience of reconnecting with my own childhood memory, more importantly, the opportunity of sharing value and passion with many moms alike.


Love,

May

CoFounder, NaomiWear.com



成立奈美良衣的初衷,是創始人夫婦想要給女兒奈美小姐一份兩周歲的生日禮物。


我們想要創立的是一個為更親密的親子關係而生的品牌。同時也是一個有獨立品味的童裝購物平台,以妈妈的角度用心嚴選日韓乃至整個亞洲的設計師作品,每件原創單品都是少量供應。我們堅信,好的衣物不應該掩蓋孩子本身的光芒和個性。一件良衣一品良物之下,你看到的應該是自在探索的小孩,這個星球上獨一無二的個體。


亞洲有許多才華橫溢的獨立設計師,只不過我們平時被大眾品牌的資訊所淹沒而無從知曉。奈美良衣做的是層層篩選的減法,取其精華,將那些簡約,舒適且富有巧思的設計呈現在一個平台上。然後我們再花很多心思去做加法,創作出充滿靈感的lookbook搭配。Little Big Inspiration 講述的就是我們不會忘記的初心。我们常常期望小孩能保持好奇心,想象力和创造力。其实大人更需要这些,不是吗。生活中的一些巧思和創意,看似微不足道,卻有著足夠大的影響力和正能量。


我要謝謝我的女兒,奈美小姐,在我的生活中注入了新鮮的視角,讓我與自己的童年回憶有了再一次的連結。更重要的是,啟發我與更多的媽媽分享這些價值觀,審美情趣以及對創意生活的熱情。

 

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