Artful & Playful
New Arrivals
Woodland Snow Knitted Sweater
Sale price$368.00 HKD
Pre-order: Tulle Bubble Skirt - Rosewood
Sale price$358.00 HKD
Brushed Barrel Kids Pants
Sale price$299.00 HKD
Khaki Balloon Cropped Kids Pants
Sale price$299.00 HKD
Ringtail Raccoon Baby Romper
Sale price$368.00 HKD
Stuffed Squirrel Baby Romper
Sale price$368.00 HKD
Pre-order: Lush Lion Baby Romper
Sale price$368.00 HKD
Dinky Dino Baby Romper
Sale price$368.00 HKD
Berry Rollie Snail Lightweight Panelled Girls Dress
Sale price$398.00 HKD
Bolo Turtle Kids Lightweight Sweatshirt Hoodie
Sale price$398.00 HKD
Cheesy Mouse Kids Lightweight Sweatshirt
Sale price$368.00 HKD
Hot Diggity Dog Kids Lightweight Sweatshirt
Sale price$368.00 HKD
Pretty Pleats Girls Denim Skirt
Sale price$299.00 HKD
Mochi Cloud Crew Knitted Vest (Kids & Adults)
Sale priceFrom $298.00 HKD
Flutter Ribbon V-neck Knitted Vest (Kids & Adults)
Sale priceFrom $298.00 HKD
Bunny Knitted Baby Romper
Sale price$298.00 HKD
Babies to Adults
Family-matching
Pre-order: Once Upon the Woods Oversized Sweatshirt (Kids & Adults)
Sale priceFrom $368.00 HKD
Cropped Balloon Trench Coat (Kids & Adults)
Sale priceFrom $398.00 HKD
Clover Knitted Cardigan (Kids & Adults)
Sale priceFrom $368.00 HKD
Pre-order: Tic Tac Go Babydoll Girls Dress
Sale price$368.00 HKD
Pre-order: Tic Tac Go Pocket Trinket Kids Shirt
Sale price$299.00 HKD
Pre-order: Tic Tac Go Pocket Trinket Kids Shirt Hoodie
Sale price$299.00 HKD
Reindeer Baby Romper
Sale price$288.00 HKD
Reindeer Oversized Pullover (Kids & Adults)
Sale price$288.00 HKD
Regular price$388.00 HKD
Autumn Dawn Knitted Pullover (Kids & Adults)
Sale price$194.00 HKD
Regular price$388.00 HKD
River Flows Knitted Pullover (Kids & Adults)
Sale price$194.00 HKD
Regular price$388.00 HKD
Sprinkles Denim Jacket (Kids & Adults)
Sale priceFrom $458.00 HKD
Sprinkles Denim Pants (Kids & Adults)
Sale price$398.00 HKD
Cooling + Hypoallergenic
Loungewear
Kids Cloud Collar Lounge Set – Strawberry Milk
Sale price$358.00 HKD
Adults Cloud Collar Lounge Set - Strawberry Milk
Sale price$458.00 HKD
Kids Cloud Collar Lounge Set - Lime Soda
Sale price$358.00 HKD
Adults Cloud Collar Lounge Set - Lime Soda
Sale price$458.00 HKD
Kids Cloud Pyjamas Set - Taro Smoothie
Sale price$199.00 HKD
Regular price$358.00 HKD
Kids Cloud Pyjamas Set - Banana Sorbet
Sale price$199.00 HKD
Regular price$358.00 HKD
Autumn Cloud Pyjamas Set - Lilac
Sale price$288.00 HKD
Autumn Cloud Pyjamas Set - Dusk Blue
Sale price$288.00 HKD
Spring Cloud Pyjamas Set - Cotton Candy
Sale price$199.00 HKD
Regular price$268.00 HKD
Spring Cloud Pyjamas Set - Sea Breeze
Sale price$199.00 HKD
Regular price$268.00 HKD
2-way Cloud Baby Leggings - Sea Breeze
Sale price$199.00 HKD
2-way Cloud Baby Leggings - Cotton Candy
Sale price$199.00 HKD
family matching prints, cozy accessories, curated gift sets 🎁, and busy books 📚 - All that grows with your child.
Curated Gift Sets
mimi mono e-gift card
Sale priceFrom $500.00 HKD
Wander Starter Kit
Sale price$747.00 HKD
Year of the Horse Baby Gift Set
Sale price$999.00 HKD
Regular price$1,129.00 HKD
Mama Starter Kit Gift Set
Sale price$1,088.00 HKD
Regular price$1,210.00 HKD
Blissful Blooms Family Essentials Gift Set
Sale price$1,059.00 HKD
Regular price$1,180.00 HKD
Moonlit Glow Family Essentials Gift Set
Sale price$1,059.00 HKD
Regular price$1,180.00 HKD
Sweet Beginnings Baby Gift Set
Sale price$799.00 HKD
Regular price$892.00 HKD
Born to Be Wild Baby Gift Set
Sale price$719.00 HKD
Regular price$800.00 HKD
Personalised Gifts
My Buddy Bag - Warm Weaves
Sale price$199.00 HKD
My Buddy Bag - Dreamy Pastels
Sale price$199.00 HKD
Retail-exclusive: My Buddy Beads Keychain
Sale priceFrom $98.00 HKD
Pre-order: Personalised Embroidery Tag
Sale priceFrom $258.00 HKD
Pre-order: Liv Heart Aquamie Pouch Keychain
Sale price$98.00 HKD
Liv Heart Phone Holder Keychain
Sale price$128.00 HKD
Play + Learn
Busy Books
My First Book - Tropical Jungle
Sale price$499.00 HKD
Small Hands - Baby Shark
Sale price$149.00 HKD
My First Book - The Very Hungry Caterpillar
Sale price$499.00 HKD
My First Book - Baby Shark (3Y+)
Sale price$499.00 HKD
My First Book - Hello Kitty
Sale price$329.00 HKD
My First Book 3 - Space (4Y+)
Sale price$649.00 HKD
My First Book 5 - Food (1Y+)
Sale price$369.00 HKD
My First Book 1 (1Y+)
Sale price$499.00 HKD
My First Book 10 - Pet Friends (1Y+)
Sale price$329.00 HKD
My First Book 11 - Busy Farm (3Y+)
Sale price$499.00 HKD
My First Book 6 - Fairy Tales (1Y+)
Sale price$369.00 HKD
My First Book 13 - T-Rex (1Y+)
Sale price$369.00 HKD
My First Book 7 - Princess (3Y+)
Sale price$499.00 HKD
My First Book 12 - Car City (1Y+)
Sale price$499.00 HKD
My First Book 4 - Amazing Circus (3Y+)
Sale price$499.00 HKD
My First Book - Nordic Forest (1Y+)
Sale price$369.00 HKD
Flash Deals
Once they're gone, they're gone!
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Shop this Look
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Clover Knitted Cardigan (Kids & Adults)
Sale priceFrom $368.00 HKD
Cropped Balloon Trench Coat (Kids & Adults)
Sale priceFrom $398.00 HKD
Pretty Pleats Girls Denim Skirt
Sale price$299.00 HKD
Sprinkles Denim Pants (Kids & Adults)
Sale price$398.00 HKD
Shop this look
Pre-order: Tic Tac Go Babydoll Girls Dress
Sale price$368.00 HKD
Pre-order: Tic Tac Go Pocket Trinket Kids Shirt
Sale price$299.00 HKD
Pre-order: Tic Tac Go Pocket Trinket Kids Shirt Hoodie
Sale price$299.00 HKD
Brushed Barrel Kids Pants
Sale price$299.00 HKD
Shop this look
Pre-order: Once Upon the Woods Oversized Sweatshirt (Kids & Adults)
Sale priceFrom $368.00 HKD
Khaki Balloon Cropped Kids Pants
Sale price$299.00 HKD
Pre-order: Tulle Bubble Skirt - Rosewood
Sale price$358.00 HKD
Sprinkles Denim Pants (Kids & Adults)
Sale price$398.00 HKD
Shop this look
Breeze Collar Kids Shirt - Sky
Sale price$268.00 HKD
Breeze Reversible Girls Dress - Sky
Sale price$199.00 HKD
Regular price$328.00 HKD
Breeze Collar Adults Shirt - Slate
Sale price$398.00 HKD
Sunlit Sparks Kids Shorts
Sale price$268.00 HKD
Shop this look
Breeze Reversible Girls Dress - Blush
Sale price$199.00 HKD
Regular price$328.00 HKD
Breeze Babydoll Women's Top - Blush
Sale price$398.00 HKD
Clover Knitted Cardigan (Kids & Adults)
Sale priceFrom $368.00 HKD
Cropped Balloon Trench Coat (Kids & Adults)
Sale priceFrom $398.00 HKD
Pretty Pleats Girls Denim Skirt
Sale price$299.00 HKD
Sprinkles Denim Pants (Kids & Adults)
Sale price$398.00 HKD
Pre-order: Tic Tac Go Babydoll Girls Dress
Sale price$368.00 HKD
Pre-order: Tic Tac Go Pocket Trinket Kids Shirt
Sale price$299.00 HKD
Pre-order: Tic Tac Go Pocket Trinket Kids Shirt Hoodie
Sale price$299.00 HKD
Brushed Barrel Kids Pants
Sale price$299.00 HKD
Pre-order: Once Upon the Woods Oversized Sweatshirt (Kids & Adults)
Sale priceFrom $368.00 HKD
Khaki Balloon Cropped Kids Pants
Sale price$299.00 HKD
Pre-order: Tulle Bubble Skirt - Rosewood
Sale price$358.00 HKD
Sprinkles Denim Pants (Kids & Adults)
Sale price$398.00 HKD
Breeze Collar Kids Shirt - Sky
Sale price$268.00 HKD
Breeze Reversible Girls Dress - Sky
Sale price$199.00 HKD
Regular price$328.00 HKD
Breeze Collar Adults Shirt - Slate
Sale price$398.00 HKD
Sunlit Sparks Kids Shorts
Sale price$268.00 HKD
Breeze Reversible Girls Dress - Blush
Sale price$199.00 HKD
Regular price$328.00 HKD
Breeze Babydoll Women's Top - Blush
Sale price$398.00 HKD
Perfect your gift in mind
Build Your Own Gift Box
Choose your gifts, tell us your greeting message, and leave it to our good hands.
original designs
Each collection is hand-drawn to spark endless imaginations in every child.
About Us
skin-friendly
Every piece is thoughtfully curated with relaxed fittings in airy cotton for maximum comfort as they grow.
About Us
earth-friendly
With biodegradable hangers and packaging, we do our best to keep earth safe for future generations.
About Us
Membership
Join for free to unlock endless perks!
✓ Earn and redeem
✓ Member discounts
✓ Birthday rewards
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Seen on Instagram
Spring prints inspired by soft nature and petals 🌸 @i__0__.12
Creating My Buddy Bag with @alaninfinity
New foodie friends with interactive 3D playful designs! @ennmoo1208
Feel the details, explore the designs
Experience in Store
THE SOUTHSIDE, LG 08
Approved By
"We simply can’t get over how cute the jackets and dresses are at mimi momo. From 3D designs kids will love to unique patterns that’ll have them stand out from the crowd, the affordable price point is another reason we shop from here."
"Picture this: dreamy pastels, classy pleats, cool checks, chic brush strokes… basically, everything you need for the whole fam"
